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Danish Consumer Conditions

Consumers can help ensure more effective competition if they are active and continuously consider whether they can buy a better or cheaper product from another supplier. Thus, active consumers may also help boost productivity and ensure lower prices in Denmark. Among other things, the consumer’s ability to play an active part and make the right choice depends on whether the market is transparent and whether consumers trust the services they can buy and the suppliers on the market.

In this report, the consumer’s experiences of consumers conditions in 42 consumer markets are quantified, as well as Danes’ knowledge of consumer rights. Among other things, good consumer conditions involve consumers being able to simply and inexpensively get an overview and compare different products in a specific market, and feeling confident that businesses comply with the rules.

Read the introduction and main conclusions here