News
The Danish Competition and Consumer Authority publishes a report on the pay tv-market
On November 3, 2011 the Danish Competition and Consumer Authority published a report on the Danish pay tv-market. The Authority concludes, that the competition in the pay tv-market could be more intense and that the consumers have very limited choice with respect to selecting the exact tv-channels they want. A consumer survey from 2009 showed that 90 percent of the consumers pay for more Tv-channels than they use and that 23 percent would prefer to pay more in order to get the precise tv-channels they want.
The Danish tv-market is characterized by distributors offering packages of tv-channels bundled in 3 packages of different size. Since the digitalization of the distribution networks there is no technical reason not to offer these channels á la carte to the consumers. Two distributors have offered the consumers more choice, but several important tv-channels is missing in their concepts and one of the distributors demand that the consumers buy an expensive basic-package with several pay tv-channels before your allowed to choose á la carte.
The Danish Competition and Consumer Authority concludes, that the market players have no interest in introducing real á la carte, since they run the risk of a reduced sales of Tv-channels. If there exist a political desire that real á la carte should be introduced in the Danish tv-market, it is therefore necessary to introduce regulation. The Danish Competition and Consumer Authority estimates, that about 15 percent of the households would shift from the packages to á la carte.
Analyse af Distribution af TV-kanaler (the analysis is only available in Danish)