22. juni 2010
The Danish Competition Authority has identified and quantified the competition culture in Denmark, Germany and the United Kingdom. The results are based on empirical data from a qualitative survey among more that two thousands firms and several thousands consumers.
The report concludes, that Danish firms have a potential to increase their competitive focus and thereby strengthen the competition culture relative to firms in Germany and the UK.
“It is the first time that the competition culture has been studied. The results give us a better understanding of how firms and consumers behave and the impact on competition. We hope the report will lead to a fruitful discussion about what characterizes a good competition culture, and about what it takes to further strengthen the competition culture and competition in Denmark”,
says Agnete Gersing, director of the Danish Competition Authority.
The competition culture refers to the behaviour of firms, consumers and the public sector in specific market situations and how their behaviour are affected by factors such as legislation and its enforcement, as well as norms and values.
The report identifies the competition culture among firms to be characterised by the firms focus on expansion, rivalry, cooperation, earnings, quality and sustainability. The report finds, e.g., that firms’ focus on expansion seems to be stronger for firms that mostly meet competition from abroad, and that firms’ focus on rivalry seems to be more intense among those firms that meet a larger number of competitors.
The consumers play an important role in the competition culture. The report identifies that consumers can save money by seeking information, negotiating on price and changing supplier. The report finds that around 90% of those consumers who negotiate over the purchase achieve a reduction in price or better terms on the purchase.
The report is available here
The report was published in Danish in January 2010.