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Unilever Denmark pays fine in settlement for resale price maintenance

30. april 2013

On April 30, 2013, Unilever Denmark entered into a settlement with the Danish Competition and Consumer Authority for infringing section 6 of the Danish Competition Act by imposing resale price maintenance to some of its dealers. Accordingly Unilever Denmark accepted to pay a fine of DKK 1.5 million (€ 201.000).

For a period of not less than three years and in a number of cases Unilever Denmark demanded that some of the company’s dealers used the company’s indicative prices on ice cream as a minimum resale price to consumers.

In fixing the fine of DKK 1.5 million the Danish Competition and Consumer Authority took into account the duration of the infringement, the size of Unilever’s turnover and the fact that the agreements on resale price maintenance were entered into in several cases.

The Danish Competition and Consumer Authority emphasized that it was a mitigating circumstance that the management of Unilever Denmark contacted the competition authorities immediately when they found out about the resale price maintenance and that Unilever Denmark cooperated with the competition authorities during the casework. It was also a mitigating circumstance that Unilever Denmark had a well-documented and comprehensive compliance programme.

Unilever Denmark took contact to the Public Prosecutor for Serious Economic and International Crime and the Danish Competition and Consumer Authority, and the two competition authorities have handled the case in cooperation.