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Strategy and Values

Our strategy work as a framework for what we do and are transformed into concrete yearly goals for the entire authority and its individual divisions.  

konkurrence og forbrugerstyrelsen 

Our work is based on four overall strategic goals: 

  • Clear effect on markets
  • Sound interaction with our stakeholders
  • Working smarter 
  • Successful employees and their continuous development

Mission: We work to make markets well-functioning

On a well-functioning market, businesses compete efficiently on all parameters. The businesses improve the efficiency of their production, enhance the quality of existing products and services while developing new ones. On a well-functioning market, consumers can act with ease and confidence and purchase the goods and services that suit them. 

Vision: Growth and consumer welfare

If consumer welfare is high, consumers are able to procure goods and services, where quality, price and volume meet their needs. Well-functioning markets support high consumer welfare.

Read our strategy (PDF)

Read our Profile Brochure (PDF)


Press Contact

For press related inquiries, please contact Head of Communications, Hanne Arentoft, on phone +45 4171 5098